Paying too much for a lead?
October 3rd, 2011
I wonder why? we as business people get the idea when we’re launching a marketing campaign, that we are going to get exclusive rights to the market? Many times I’ve seen it. Go to a home show, and there will be several solar companies competing for your business, insert a news paper ad, there is no loyalty with advertisers. Not far from your ad is one for a similar product, and you can never seem to get a good position for an ad, without screwing someone’s arm, and begging for some consideration. Search through the Yellow Pages and if your ad doesn’t stand out, you’ll miss out.
Whether we are Builders, Plumbers, Electricians, Accountants, Landscapers, Leadlighters, Brick layers, Concrete rs, Logistic operators, or even a Car salesperson, we are all in a competitive market, having to deal with others selling similar products and services as Billy Bob down the road. Keeping our businesses in front of the public’s eye is an expensive exercise. What is really going to set us apart from the rest, is customer service. How do we compete without spending a fortune in branding?
Help is here
I can bring you new customers. I was sick of the maze of expensive, unpredictable, and often times, ineffective advertising companies that burn up my money like there was no tomorrow. If you are anything like me, your always looking to find that standout campaign that will catch the public’s eye, so when they are ready for you product they will remember you. Unfortunately as humans, we have a short memory, so at great expense, we have to keep the name before the public on a regular basis. That’s how they sell radio and news paper adds.
I have created this brilliant system, where you don’t spend a cent until the buying customer has said, “I want your product, please get in touch with me” OK. So to gain a new customer;
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Do you have to have a beautiful big shop front? NO
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Do you have to pay expensive staff to capture a customer? NO
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Do you have to spend $$$$$ on an ad of any description? NO.
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Do you have to pay a monthly fee to be notified of a client wanting your product? NO.
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Are you limited to 8-5 business hours? NO.
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Does this system favor big business? NO (All on the same level)
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Are these leads credible, and accurately matched? YES
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Is there a guarantee? YES
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Can you take the chance that your competition is not registered with us? NO
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Do you know how much an investment of $10 can create you? NO
- Do you know how much your next customer is prepared to spend? NO
I was talking to a businessman yesterday who told me that if they can get a lead for $300 they are doing well. I was talking to an investment adviser the other week who said they often pay $60-$100 for a lead. There is no need to pay that much!
How much should it cost? Rarely do you get a lead for nothing, good luck if you do, it sometimes happens, without badgering your clients for names of their friends, but its a battle.
We are giving you a qualified lead for under $10
What do you need to do? To set up your business to receive notifications of buyers that are matched accurately to your business, you only need to register your business, as a supplier on our Best Trade Bid web site. It may take you 30 minutes to set it up with accurate details about your products and services, but once it is done, you will only need to update information if it changes. Then you forget about it. When there is a client in your region that is matched to your service, we send you all the information that you need to know. To obtain the clients contact details it will cost you a maximum of $10.
We have a simple prepaid lead credit system, so that when you obtain the details of a client, you are automatically deducted one lead credit.
Your competition? Is this lead exclusive to your business? No (unless you are the only one registered with us in the region, supplying that service) We are unable to offer exclusive leads at this price. It is up to you to sell your product to the enquirer, just as you do when they come to you through some other form of marketing that you have paid for.
Join us today and gwtp (get with the program)
Stability, Quality, Reliability and Fairness
September 13th, 2011
Stability, Quality, Reliability, Fairness, and Affordability are a few characteristics that we look for in a business when we entrust our advertising dollars to them. At Best Trade Bid we have this and more. We even guarantee our accuracy with a 100% refund if we make a mistake.
You may have also noticed, our blogs are not driven by the almighty $$$, so we don’t bombard you constantly with useless information just to keep our advertisers happy. We are an independent, no fuss, bells or whistles company, trying our best to keep it simple, practical, beneficial and affordable.
At Best Trade Bid we try to keep the blogs short, irregular and of value to the reader, and we only have them here as a gentle reminder that we are still offering a fantastic service, with value for money. We also like to announce special offers available, and to give a plug to new members that join our team of suppliers.
Lets talk about new Suppliers that have joined us first.
We have Tim from Coolooa Contracting in Gympie Queensland. Here is a list of some of the things he can help you with
*Timber work repaired/replaced
*Flooring installations/repairs,Floor covering removal
*Plasterboard fixing/repairs
*Concrete repairs/Floor re-leveling
*Bathroom/kitchen strip-outs
Tim’s business is *BSA licensed, and Fully insured. You can contact Tim by direct email cooloolacontracting@dodo.com.au
Wuhoo! Creative Pty Ltd from Fortitude Valley, Queensland has also joined us. Wuhoo Creative is a Brisbane based design studio that specializes in *graphic design *web design and development *hosting *print production *advertising. You can contact Benjamin direct by email ben@wuhoocreative.com I’m sure he would love to help you with your promotional, or website needs.
U.E.B Melbourne is based at Nobel Park, Victoria, but covers a large area of Melbourne with General Carpentry, Doors and windows repairs installation and removal. Wall repairs removal and erection. Peter can be contacted by direct email katiba66@hotmail.com
What is our special offer?
We are still offering any business members free advertising on Bargain Bay. Here is how it works.
To activate your ad you will use lead credits. Send me a note using our “contact us” page and let me know you want a refund for lead credits that you have used to activate your ad. I will gladly refund any that have been used, up to the value of $100 This is a refund, not a pre-fund.
Changes
June 24th, 2011
Whilst there is so much change all around, it seems we often have to change strategy to keep up to date and to have our marketing remain effective. Governments have mind changes in policy, depending on the climate or any other excuse, which often affects whole industries. None more obvious than the solar industry, or the roof insulation debacle. Will subsidies remain? If money is spent on marketing a product associated with a government subsidy, how long will it remain effective, or will it all come crashing down around your ears, with no compensation for losses?
Here at Best Trade Bid, We are committed to bringing consistent value for money in a fair and affordable way. Being a member of Best Trade Bid makes sense for many kinds of businesses. Not just the trades. There are businesses that this just doesn’t suit, like your corner store, local doctor, chemist, supermarket, or post office, but this is a practical tool for many, and one well worth being a member of, either as a buyer or supplier.
- Once you have filled in your business profile, added the categories, scopes of service and the regions that are serviced, you can then forget it.
- There is no cost if you don’t get a lead.
- If you have lead credits in stock, they retain their value forever.
- No joining fee, means you get to see what jobs are submitted in your region that are matched to your business, without having to spend a cent.
- We don’t clutter your mail box with useless information. We know your time is important. We are here to save time not create another maze of mail to sort.
- If you have selected express leads, You get all the job and client contact details as soon as they are submitted by the buyer (saving more time, giving you the advantage over others who may have selected the standard lead option)
- With our 100% lead refund guarantee for the .01% chance of a mismatch, you can’t loose.
- This is a no cost investment in building your customer base.
- The more advertising we do, the more you benefit, as buyers flock to the system to save their time and money.
- We take pride in being the silent promoter of your business, with the most practical, effective system.
- Our simple to fill out business registration form has been designed to gather enough information to accurately match you to ready made buyers, without having to give us more information than you want to.
- Even if you don’t end up getting the job from the inquiring buyer, you have all the customer details for your data base. In my business that is worth more than $10 per client.
- The cost of gaining a client is tax deductible. Therefore lead credits are a tax deduction.
- With our affiliate program, you have the opportunity to earn extra money for referring Best Trade Bid to other businesses.
- As a registered business member, you can advertise your special offers free on our Bargain Bay page. (Free in the form of lead credit refunds)
- We believe that a maximum of $1o is a fair price to bring you a qualified customer. It’s up to you to sell your product.
- Even if there is a competitor company as a member in the same region as you, whilst some of your basic scopes of service will be the same, there will be scopes that you have, that your competition doesn’t have.
- We don’t display your competitors. This way, buyers see it is a fair system, where everyone competes on the same level. You may have no competitors at all.
- If we displayed who our suppliers are, we would have to charge them an advertising fee. No body wants to waste that sort of money. We are here to cut your marketing costs.
- Small business and big business get the same opportunities here, all for the same price. No favorites. This is the leveler, helping small business, and providing a convenient service for buyers.
I could rattle on all day about the benefits to business, but right now I want to promote a couple of members that have recently seen the benefits, and joined our quality team of suppliers around Australia.
Geoff, from Quality Timber Decking in Duncraig, Perth, WA. says “We construct quality timber decking projects across the Perth metro area.” Geoff can be contacted direct by email info@qualitytimberdecking.com.au
Matt, from Pagecon Constructions in Somerville, Victoria is a Qualified Carpenter for 10 years who takes pride in his work! and says “I work to the highest standard and I’m a very fussy Builder! reliable, friendly and easy to communicate with.” you can contact Matt direct by email mattypage2@hotmail.com
Matthew at City To Southside Mowing Cairns, Queensland, has a local lawn mowing and garden maintenance business servicing all Cairns areas. Residential and Commercial properties. Lawn mowing, Hedge trimming, Garden maintenance, Removal of green waste. Matthew can be contacted direct by email mm.greenway@bigpond.com
Brodie in Madeley, Perth, Western Australia also does Timber Flooring and Decking Specializing in: * Direct Stick * Plank On Ply * Pre Finish Floors * Outdoor Decking * Staircases * Skirting * Cedar Lining * Vinyl Flooring. Working north or south of Perth, WA Brodie can be contacted direct by email katandbrodez@hotmail.com
If you’re in Australia and your not a member yet. Join us now and enjoy the benefits of free membership. Add your email address for future updates on this blog. As you can see we don’t blog every day, so you won’t get bombarded with annoying, useless pieces of information. Here is where announcements are made, you can see where we’ve come from, and where we are heading
